My story

Hi, I'm Zu. In the pursuit of purpose, my career has been wildly and fabulously diverse. I’ve done everything from medical research at Westmead Hospital, to sales and marketing of luxury Swiss watches, to graphic design, to every type of creative advertising (consumer, healthcare, purpose-driven). Over the years, I’ve led and managed both small and large creative teams to deliver world-class creative for non-profit clients on shoestring budgets, as well as big-budget campaigns for multi-million-dollar pharmaceutical clients.

Most people who have worked with me describe me as a strategic creative who thrives on finding nuggets of truth to centre creative stories around. What truly motivates me each morning (aside from my cavoodle, Mia, using my bladder as a morning alarm) is the belief that I can make a positive impact on the world. 

Some of the places I’ve worked include:

• Republic of Everyone, Sydney, Australia

• McCann Health, New York City, USA

• Area 23, New York City, USA

• Saatchi & Saatchi Wellness, Sydney, Australia

• Frontera, London, UK

• Havas, Sydney, Australia

• Ogilvy, Sydney, Australia

• JWT, Sydney, Australia