The Making of Fairytales
FairYtales
Print Campaign
Client: Insmed
Agency: Area 23, New York
Photographer: Ale Burset
Challenge: We were asked to create a corporate campaign for Insmed, a company that develops targeted therapies designed to help people afflicted by rare diseases.
Solution: This campaign takes iconic fairytales to create a somewhat different story in which the originally powerless protagonists are turned into their very own heroes.
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