Good Shit
Integrated campaign for Triguard
Client: Merial
Agency: Saatchi & Saatchi Wellness, Sydney
CGI: The Craft Shop, NZ
Challenge: Triguard was the market leader of sheep drenches in Australia but was at risk of stagnation amidst a myriad of competitors. Drenching products protect your sheep against parasites and worms, which can be devastating to productivity. Testing sheep’s faeces is the farmers guide to identifying worm infestations, and this was pivotal to making our campaign category specific and ownable.
Solution: We created a bold yet very simple campaign targeted at Australian farmers with the perfect balance of humour and relevancy.
Results: This campaign had Triguard’s competitors calling the company and congratulating them on their cut-through and very memorable campaign. Exceeding clients’ expectations and delivering in a busy category resulted in the best performing quarter for the last 2 years (15% growth) and 17% sales growth year on year.
Print Campaign (Newspapers, Magazines, POS Collateral, Outdoor)
Various Promotional Materials (Car Air Fresheners, T-shirts, Bumper Stickers)